From discovery and planning, to strategic organization, to visual design, to content development, I have worked with graphic designers and web developers to build multiple websites from concept to launch.
I have gained expertise in website management. I write news articles, post events, coordinate and edit blog contributions, manage comments, and make sure that pages are up-to-date, content-accurate, and error-free.
Additionally, I set, drive, monitor, and evaluate web analytics to increase website traffic and improve engagement.
In my professional roles, I have had the opportunity to introduce social media as a platform to capture new audiences and engage dedicated supporters. I have created Facebook pages, LinkedIn pages, and YouTube Channels communicating a company's mission, vision, goals, and initiatives and furthering visibility for the company.
I post updates, events, photos, and videos. I maintain content, monitor and respond to comments, and share with other organizations.
Additionally, I use insights and analytics to increase visits, improve reach, and evaluate impact.
I have significant experience creating print materials for a variety of audiences. I write and edit articles, press releases, op-ed publications, and letters to the editor. I produce newsletters, annual reports, brochures, flyers, postcards, advertisements, and collateral materials.
I create materials while maintaining visual identity and brand alignment. I ensure materials are accurate, up-to-date, and error-free.
Whether writing copy or working with designers to create images that can communicate a message in seconds with just a glance, I have experience creating billboards, mass transit advertisements, posters, point of service displays, and radio advertisements.
I work with media buyers to develop broadcast calendars, determine appropriate placement, and secure media real estate. I also work with printers to create large-scale advertisements and point of service displays for conferences and events.
Additionally, I set goals, monitor impact, and evaluate effectiveness of media placements.
Please take a look at samples of my work.
Women's Health Initiative Poster
Mass in Motion Bus Stop Ads
Find the Fun Bus Stop Ad
EPA Urban Waters Pop Up Banner
Whether throwing an over-the-top party to raise funds for a great cause or organizing a professional conference to share expertise across the world, I have significant experience planning events.
I organize logistics, draft scripts and talking points, manage vendor relationships, obtain sponsorships, coordinate event day activities, take photos, and manage database records, invoices, budgets, and acknowledgments.